The Bowflex Treadclimber TC6000: One of Bowflex's signature, and more unusual, designs.

B owflex is one of the most recognizable names in fitness equipment. It is not just a product, but now a brand with a full line of Cardio and Strength equipment. Bowflex revolutionized the marketing of affordable and easily utilized fitness equipment for the home on cable television in 1997.

They also revolutionized the “zero financing” program that made fitness affordable to everyone. This type of marketing is now seen for almost every type of residential gym equipment available to date.

Bowflex markets themselves to those that are interested in immediate results and offer customers a 6 week guarantee or their money back. Bowflex also offers their own credit card that has great terms for those who qualify and many other consumer friendly promotions that are true marketing genius. Bowflex also made their products very easily attainable in the average marketplace by placing machines in stores like Costco, Sears and other Mass Markets.

The Products offered by Bowflex range from the Revolution Home Gym that offers over 100 exercises with 400 variations to the Treadclimber TC6000 that has dual motion treadles that work like a treadmill while stepping like a stair climber.

Bowflex also offers a full line of SelectTech Dumbbells that allow users to replace several sets of weights with one easily adjustable set that can range anywhere form 2.5 pounds to 90 pounds depending upon the set you chose to purchase.

Bowflex is a true residential equipment company and markets directly to those that want to purchase equipment for individual use. The wide assortment of strength and cardiovascular line of equipment is truly a one stop shop for most everyone with basic fitness goals and needs to achieve.