It’s no secret that the fitness industry is booming. According to Statista, the global health and fitness market was worth $4.4 trillion in 2019 and is expected to grow to $6 trillion by 2025. This is likely due partly to the fact that more and more people are becoming aware of the importance of staying healthy.
But what about those who have already committed to getting fit? Are these apps helping them workout harder and longer? We will answer these questions in today’s post.
Workout Apps vs. Gyms and Personal Trainers
It seems like everyone is using a subscription workout app these days. But do they keep users engaged longer? According to a recent study, the answer is yes! The study showed that when it comes to promoting positive behavioral change, subscription fitness apps can be more effective than traditional methods like personal trainers or group classes to get a good workout in.
But Are Users Actually Engaged Longer?
There’s no hard data out there at this point about whether workout apps are helping users work out longer or not. Yet, it is arguably helping fitness enthusiasts stay consistent. This is perhaps a more important metric to consider since regular workouts are vital to reaching fitness goals regardless of their exact length.
There’s a constant reminder to do your workout if you have notifications turned on! Plus, when using online group classes through an app, this can help boost an individual’s effort (at least in theory).
What to Look for in a Fitness App
Personalization and variety are essential factors in keeping consumers coming back for more. Like those offered by most subscription workout apps these days, personalized workouts help people feel more accountable to their goals. In other words, when a person is given specific workout recommendations based on their current level or goals, it makes them more likely to stick with those recommendations over time.
Of course, variety matters too! While some people may be happy doing the same thing every day, most will eventually get bored of this routine and need a change. This is where workout apps really shine, as they offer a wide variety of exercises and activities to choose from.
Using Technology to Reach Your Fitness Goals
The next time you find yourself struggling to stick with your fitness goals, consider using a subscription workout app instead (such as iFit)! Not only are they more engaging than traditional methods, but they’re also affordable and convenient. Plus, who doesn’t love the feeling of accomplishment when you hit your step goal or complete your workout for the day?
Making Workouts Easy with Built-In Interfaces
Since most of us are already plugged into our smartphones for hours each day, it makes sense that we’re going to be more likely to stick with a fitness plan when it’s incorporated into technology. Workout apps make this easy by providing built-in interfaces which allow people to check in on their progress and see their workout history.
These features are important for keeping users motivated and on track. After all, it’s a lot harder to slack off when you can see how many workouts you’ve missed in the past week!
Additionally, suppose you are looking for equipment for your home gym, such as an elliptical, a treadmill, or a rowing machine. In that case, many options come with access to fitness apps built directly into their HD screens. How easy is that?
The Bottom Line
So, are subscription workout apps helping people stick with their fitness goals longer? The answer is yes – personalization, variety, and convenience are crucial factors in keeping users engaged.
As fitness apps continue to release new workouts, update their interfaces, and beyond, they will continue to strive to keep users engaged. Each app knows that consumers have choices, so they must focus on keeping up a high-quality workout experience.
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